Our generous Sponsors and investors

Yelena Aust Founder & Managing Director, Smiling Soul Hotels Ireland & Food outlets

“I'm proud to sponsor Lenie for the second consecutive year and to see what she has achieved and the skills she has developed. She is very talented and has accomplished so much. With a core of steel, she is also sophisticated, elegant and charming. Fashion has long been her passion, and it seems it has now become mine."


A successful and innovative entrepreneur, Yelena possesses significant experience and expertise in founding and managing successful ventures internationally, combining her cross-cultural knowledge of both Asia and Europe.

After a successful career in software development and online marketing consultancy, Yelena turned her hand to the hotel and food sectors, ultimately leading to the development of Smiling Soul.